After Presidential candidate Donald Trump repeatedly told the American people that the North American Free Trade Agreement is “the single worst trade deal ever approved in this country,” we might have presumed that it would be well on its way to extinction by now.
But guess what? NAFTA is alive! And it appears to be overwhelming all global competitors in a particular international endeavor.
That endeavor is the World Cup of global football, known as soccer in the United States. Apparently, the sport’s international governing body has placed its 2026 quadrennial championship tournament up for bid. And earlier this month, NAFTA partners Canada, Mexico, and the United States instantly became the overwhelming favorites to win the bid when they revealed their plan to jointly host the games.
So why is the soccer championship series such a popular target for NAFTA cooperation, when other economic targets — such as the automobile industry, for instance — generate such hostility between nations? One possible reason is that sovereign countries like the United States can easily produce quality automobiles without help from others, but cannot easily host World Cup tournaments on their own.
Naturally, critics may note that the United States did indeed host its own World Cup tournament more than two decades ago. But with the field of participating teams soon to expand to 48 competitors, many more host cities will be needed in 2026. And relatively few cities in the United States can match metropolises like Toronto, Vancouver and Mexico City for cosmopolitan glamour and passion for The Beautiful Game.
Is North America the only region where such an approach is beneficial? Could the bitter debates that now divide the European Union, for instance, be calmed by a pan-European World Cup? Perhaps any sporting event that is too large to be hosted by a single nation could help promote a spirit of globalism by adopting a multinational hosting strategy.
Unfortunately, it may be a very long time before the European Union can even consider such a venture. And thus, at the moment, the three nations of NAFTA possess a golden opportunity to lead the way.